Базовое покрытие UV/LED ExtraPRO Base Rubber Rich Formula
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Базовое покрытие PNB, 8 мл/17 млExtraPRO Rubber rich formulaPNB поколение NEXT каучуковых гель-лаковых покрытий. Лабораторные эксперименты с различными температурными режимами, испытания влагой и на прочность привели к молекулярному обогащению первоначальной формулы Rubber Base.

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Закрепитель UV/LED ExtraPRO Top Rubber Rich Formula
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Закрепитель PNBExtraPRO Rubber rich formula PNB поколение NEXT каучуковых гель-лаковых покрытий. Лабораторные эксперименты с различными температурными режимами, испытания влагой и на прочность привели к молекулярному обогащению первоначальной формулы Rubber Top.

1. Повышенная эластичность 2.

Высокий уровень адгезии3. Экстра пластичность 4.

Самовыравнивание 5. Отсутствие резкого запахаЭкстра стойкий и экстра яркий гель-лаковый маникюр теперь реальность.

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Топ Top Extrapro rubber rich formula, 8 мл
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Базовое покрытие, каучуковая база для гель-лака.

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Базовое покрытие UV/LED ExtraPRO Base Rubber Rich Formula
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Базовое покрытие PNB, 8 мл/17 млExtraPRO Rubber rich formulaPNB поколение NEXT каучуковых гель-лаковых покрытий. Лабораторные эксперименты с различными температурными режимами, испытания влагой и на прочность привели к молекулярному обогащению первоначальной формулы Rubber Base.

1. Повышенная эластичность 2.

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450 ₽
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База Extrapro rubber rich formula, 17 мл
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Базовое покрытие, каучуковая база для гель-лака.

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The Little Book That Makes You Rich. A Proven Market-Beating Formula for Growth Investing

The Little Book That Makes You Rich. A Proven Market-Beating Formula for Growth Investing


Profit from a powerful, proven investment strategy The Little Book That Makes You Rich is the latest book in the popular «Little Book, Big Profits» series. Written by Louis Navellier – one of the most well-respected and successful growth investors of our day – this book offers a fundamental understanding of how to get rich using the best in growth investing strategies.

Navellier has made a living by picking top, actively traded stocks and capturing unparalleled profits from them in the process. Now, with The Little Book That Makes You Rich, he shows you how to find stocks that are poised for rapid price increases, regardless of overall stock market direction.

Navellier also offers the statistical and quantitative measures needed to measure risk and reward along the path to.

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Товары из категории rich formula
Эмоциональный интеллект на работе. Дэниэл Гоулман (обзор)

Эмоциональный интеллект на работе. Дэниэл Гоулман (обзор)


Книга «Эмоциональный интеллект на работе» в формате 10-минутного чтения: обзоры лучших книг, только самое важное и полезное. Вышедшая в свет в 1995 году книга Дениэла Гоулмана «Эмоциональный интеллект» стала неожиданным сюрпризом, разошедшимся по миру тиражом более пяти миллионов экземпляров. Гоулман решил использовать свой талант журналиста (он сотрудничал с газетой The New York Times) и собственные академические знания в области.

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Психология самоуважения. Натаниэль Бранден (обзор)

Психология самоуважения. Натаниэль Бранден (обзор)


Книга «Психология самоуважения» в формате 10-минутного чтения: обзоры лучших книг, только самое важное и полезное. Натаниэль Бранден получил степень бакалавра по психологии в Калифорнийском университете в Лос-Анджелесе, затем защитил докторскую диссертацию по психологии в Университете Нью-Йорка.

Бранден впервые встретился с Рэнд в 1950 году и вскоре стал лидером ее «коллективного», или внутреннего, круга. Бранден написал несколько.

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Расколотое Я. Р Д. Лэнг (обзор)

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Книга «Расколотое Я: Исследование психического здоровья и душевных расстройств» в формате 10-минутного чтения: обзоры лучших книг, только самое важное и полезное. Рональд Дэвид Лэнг основал в 1965 году психиатрическое сообщество Kingsley Hall, в котором пациентов не разделяли в зависимости от их поведения или медикаментозного курса лечения, а относились ко всем как к равным. Работа Лэнга «Политика жизненного опыта», критикующая семейные и.

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Призраки разума: Исследование загадок человеческого разума. В. С. Рамачандран (обзор)

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Книга «Призраки разума: Исследование загадок человеческого сознания» в формате 10-минутного чтения: обзоры лучших книг, только самое важное и полезное. Вилейанур С. Рамачандран, один из ведущих нейробиологов в мире, говорит, что наука о мозге еще слишком молода для того, чтобы трансформироваться в некую грандиозную теорию о сознании, подобную теории относительности Эйнштейна, однако мы стоим на пороге самых первых исследований и.

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Do\'s #and# Don\'t s of Delegation

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Wild Ride

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Entrepreneurial State

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Endgame. The End of the Debt SuperCycle and How It Changes Everything

Endgame. The End of the Debt SuperCycle and How It Changes Everything


Greece isn\'t the only country drowning in debt. The Debt Supercycle—when the easily managed, decades-long growth of debt results in a massive sovereign debt and credit crisis—is affecting developed countries around the world, including the United States.

For these countries, there are only two options, and neither is good—restructure the debt or reduce it through austerity measures. Endgame details the Debt Supercycle and the sovereign debt crisis, and shows that, while there are no good choices, the worst choice would be to ignore the deleveraging resulting from the credit crisis.

The book: Reveals why the world economy is in for an extended period of sluggish growth, high unemployment, and volatile markets punctuated by persistent recessions Reviews global markets, trends in.

1 084 ₽
LITRES.RU
The Accidental Entrepreneur. The Juicy Bits

The Accidental Entrepreneur. The Juicy Bits


Learn the other secrets to success from the founder of Boost Juice In The Accidental Entrepreneur, author Janine Allis shares the secrets and skills that took her from housewife to entrepreneur to head of a multi-national corporation. As the founder of Boost Juice, Janine has journeyed from zero formal business training to leading a company with over 400 stores in 12 countries.

This book takes you down the long road that she travelled, including some quirky stops along the way, and gives you valuable insight into taking the alternative road to business success. You\'ll learn how she captured the hearts of consumers with her love-life philosophy, and how to hang on to your core values, build the right team, listen to your customers and market like the big boys.

As a working mother of four,.

1 151 ₽
LITRES.RU
Talk to Strangers. How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life

Talk to Strangers. How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life


Connect to the world around you and realize the enormous potential in talking to strangers Everyday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport.

David Topus\' life-changing message is that we should «always connect,» which means going beyond online relationships and engaging in the random, real-life interactions that have unlimited potential to supercharge businesses, accelerate careers, and enrich your life. Why there is opportunity through the people you meet wherever you go The four key beliefs of.

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1 596 ₽
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Sales Presentations For Dummies

Sales Presentations For Dummies


Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that\'s constantly bombarding them with sales pitches. Motivating today\'s buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations.

Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today\'s business landscape is competitive.

When your sales presentation is being compared to countless others, it\'s.

1 598 ₽
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How the Way We Talk Can Change the Way We Work. Seven Languages for Transformation

How the Way We Talk Can Change the Way We Work. Seven Languages for Transformation


Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality? In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey take us on a carefully guided journey designed to help us answer these very questions. And not just generally, or in the abstract.

They help each of us arrive at our own particular answers that can solve the puzzling gap between what we intend and what we are able to accomplish. How the Way We Talk Can Change the Way We Work provides you with.

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1 684 ₽
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Örperliche Fitness. Wie man dauerhaft leistungsfähig bleibt

Örperliche Fitness. Wie man dauerhaft leistungsfähig bleibt


Unser Leben verlangt permanente Hochstleistung, im Beruf und privat. Dafur brauchen wir viel Energie.

Wird diese Energie in ausreichender Menge zugefuhrt, bleibt unser korperliches und mentales Gleichgewicht erhalten. Andernfalls holt sich der Organismus das, was er braucht, aus Reservespeichern, die eigentlich fur das Funktionieren der taglichen Energiekreislaufe gedacht sind.

Sind diese Speicher leer, ist unsere Leistungsfahigkeit drastisch reduziert. Die Ausbeutung des Korpers wird oft erst sichtbar, wenn es moglicherweise schon zu spat ist, regulierend in den Energiehaushalt einzugreifen.

Ergebnisse sind Krankheiten wie Burnout, korperlicher Verschlei?, physiologische Mangelerscheinungen oder Schlafstorungen. Wie aber konnen wir hohe Leistung vollbringen, ohne uns korperlich, mental.

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1 708 ₽
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Reminiscences of a Stock Operator

Reminiscences of a Stock Operator


Although Reminiscences…was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer\'s frenzy on the foreign exchange markets. —Worth magazine «The most entertaining book written on investing is Reminiscences of a Stock Operator, by Edwin Lefèvre, first published in 1923.

» —The Seattle Times «After twenty years and many re-reads, Reminiscences is still one of my all-time favorites.» —Kenneth L.

Fisher, Forbes «A must-read classic for all investors, whether brand-new or experienced.» —William O\'Neil, founder and Chairman, Investor\'s Business Daily «Whilst stock market tomes have come and gone, this remains popular and in print eighty years on.

» —GQ magazine First published in 1923, Reminiscences of a Stock.

1 761 ₽
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The Leader\'s Guide to Storytelling. Mastering the Art and Discipline of Business Narrative

The Leader\'s Guide to Storytelling. Mastering the Art and Discipline of Business Narrative


How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader\'s Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a.

1 787 ₽
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It\'s All About Who You Hire, How They Lead...and Other Essential Advice from a Self-Made Leader

It\'s All About Who You Hire, How They Lead...and Other Essential Advice from a Self-Made Leader


American business leader, entrepreneur, and noted philanthropist Morton Mandel shares lessons he gleaned from co-founding and leading, along with his brothers Jack and Joe, Premier Industrial Corporation, a major industrial parts and electronic components manufacturer and distributor. Now for readers everywhere who are interested in studying leadership development, It’s All About Who describes Mandel’s approach to finding, recruiting and cultivating “A” players.

In his book, Mandel shares his fine-tuned set of practices to develop leaders that have proven to deliver dramatically better results. Containing sixteen core sections, “It’s All About Who” covers key strategic topics from “Building a Rich, Deep, and Ethical Culture” to “Killing Yourself for Your Customer” to.

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1 787 ₽
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Your Customer Rules!. Delivering the Me2B Experiences That Today\'s Customers Demand

Your Customer Rules!. Delivering the Me2B Experiences That Today\'s Customers Demand


What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others.

With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success.

Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the.

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1 791 ₽
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Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales

Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales


Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass? If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like.

1 791 ₽
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The G Quotient. Why Gay Executives are Excelling as Leaders... And What Every Manager Needs to Know

The G Quotient. Why Gay Executives are Excelling as Leaders... And What Every Manager Needs to Know


The G Quotient identifies a management phenomenon that will change the way people view their professional roles in the workplace. Based on a landmark five-year study, The G Quotient redefines successful leadership for all managers. Organizations and working units under the leadership of white-collar gay males are collectively experiencing 35 percent higher levels of employee engagement, job satisfaction, and workplace morale in addition to reporting greater employer loyalty and individual productivity. It is proof that today’s employees are responding to a new type of organizational leader.

1 915 ₽
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The Leader\'s Guide to Storytelling. Mastering the Art and Discipline of Business Narrative

The Leader\'s Guide to Storytelling. Mastering the Art and Discipline of Business Narrative


In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders.

Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change.

Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a.

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1 915 ₽
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Leading Out Loud. Inspiring Change Through Authentic Communications

Leading Out Loud. Inspiring Change Through Authentic Communications


As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader\'s message has become as critical to success as the delivery of that message.

In this new and revised edition of his highly praised work, Terry Pearce explains how the events of recent years, including the information revolution, worldwide focus on terrorism, and the revelation of corporate scandals, have significantly increased the importance of authenticity in leadership to build loyalty in organizations. This new edition focuses on the source of a message for change, its development as a platform for leadership communication, and its many forms of expression from speeches to e-mails, memos, and.

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1 915 ₽
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Thinkquiry Toolkit 1. Reading and Vocabulary Strategies for College and Career Readiness

Thinkquiry Toolkit 1. Reading and Vocabulary Strategies for College and Career Readiness


Essential, easy-to-implement tools for teachers to help improve literacy across the content areas, as mandated by the CCSS. Thinkquiry Toolkit 1, Second Edition, is a collection of teacher instructional practices, student learning strategies, and collaborative routines that improves reading comprehension and vocabulary learning in grades 4 through 12.

Each practice, strategy, or routine is research-based, high impact, multi-purpose and effective in improving student learning across multiple content areas. It addresses the importance of the ability to read, write, speak, listen, and think well enough to learn whatever one wants to learn, to demonstrate that learning, and to transfer that learning to new situations.

Thinkquiry Toolkit 1 iscomprised of five sections: Overview of the Common.

1 915 ₽
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The Power of Understanding Yourself. The Key to Self-Discovery, Personal Development, and Being the Best You

The Power of Understanding Yourself. The Key to Self-Discovery, Personal Development, and Being the Best You


Discover your true self and align your life journey around your core beliefs, values and perspective. Designed as both a companion piece to the author\'s previous book, The Power of Understanding People, and a stand-alone work, The Power of Understanding Yourself provides readers with a blueprint for examining their true purpose and approach to life and a map for achieving greater personal happiness, professional success and self-awareness. It explores personal attributes related to interactive style, diving deeper into the concepts from the author\'s previous book, provides exercises for exploring how to connect your current life status to a desired future state and encourages readers to engage in a deep exploration of their core values, beliefs, mission and vision to become their best.

1 918 ₽
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Office 2016 Simplified

Office 2016 Simplified


Start learning the latest in Office Office Simplified is the quick, easy, full-color guide to the new features and tools of the latest version of Office. With a clear, highly visual, introductory style of instruction, this book gives you step-by-step directions alongside illustrative screen shots to help you learn Microsoft\'s bestselling productivity software.

You\'ll take a tour through all Office applications, and learn how the new tools can make your workday easier. The simplified approach eliminates unnecessary information, focusing instead on the essentials you need to know to get things done.

Organized for easy navigation, this helpful guide is designed to be used both as a start-to-finish tutorial and as a handy desk reference when you run into unfamiliar territory. Whether.

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1 918 ₽
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Leading in English. How to Confidently Communicate and Inspire Others in the International Workplace

Leading in English. How to Confidently Communicate and Inspire Others in the International Workplace


A Guide for English communication amongst international professionals Leading in English provides a valuable resource for more effective international business communication. Whether you\'re a non-native English speaker working in English every day, or a native speaker working with non-native speakers, this book levels the playing field with a host of insights and tips using real-time examples.

Through shared experiences and an engaging narrative, you\'ll gain confidence as you build the skills you need to communicate more effectively in the workplace. Impart information, relate to coworkers, or just have a friendly chat—this book helps remove uncertainty and streamline interactions.

Whether language is a small stumbling block or a large hurdle in your workplace, this book can help you.

1 918 ₽
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Milton Friedman

Milton Friedman

ФорматыNone

1 976 ₽
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Hot Shot Heard \'Round the World

Hot Shot Heard \'Round the World

ФорматыNone

1 976 ₽
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The People Manager\'s Tool Kit. A Practical Guide to Getting the Best From People

The People Manager\'s Tool Kit. A Practical Guide to Getting the Best From People


Essential tools busy managers need to get the best out of their teams and people People who manage people face a number of challenges, from keeping workers engaged and performing at a high level to dealing with absenteeism and bad behaviour in the workplace. In The People Manager\'s Toolkit, leadership and people management specialist Karen Gately offers a suite of practical tools for optimising staff performance and dealing with a wide variety of «people issues.

» Avoiding all human resources jargon and complicated management theory, this straightforward how-to guide shows you practical everyday solutions to common problems. You\'ll learn to effectively leverage the tools to improve business results, whether your issue is getting people to do more than just the bare minimum, deciding on.

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Confessions of a Radical Industrialist

Confessions of a Radical Industrialist

ФорматыNone

2 075 ₽
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Leading on the Edge. Extraordinary Stories and Leadership Insights from The World\'s Most Extreme Workplace

Leading on the Edge. Extraordinary Stories and Leadership Insights from The World\'s Most Extreme Workplace


Lessons on authentic leadership from the 58th annual Antarctic expedition In Leading on the Edge, successful business speaker and consultant Rachael Robertson shares the lessons she learned as leader of a year-long expedition to the wilds of Antarctica. Leading eighteen strangers around the clock for a full year—through months of darkness and with no escape from the frigid cold, howling winds, and each other—Robertson learned powerful lessons about what real, authentic leadership is.

Here, she offers a deeply honest and humorous account of what it takes to survive and lead in the harshest environment on Earth. What emerges from her graphic account is a series of powerful and practical lessons for business leaders and managers everywhere.

Features practical leadership lessons that are.

2 110 ₽
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Mindfulness-Based Strategic Awareness Training. A Complete Program for Leaders and Individuals

Mindfulness-Based Strategic Awareness Training. A Complete Program for Leaders and Individuals


Mindfulness-Based Strategic Awareness Training: A Complete Program for Leaders and Individuals is the first book to link mindfulness training and positive psychology to the leadership, strategy and management issues faced by individuals and organizations. Sets out a complete program in Mindfulness-based Strategic Awareness Training (MBSAT), a new form of strengths-based business mindfulness training which enhances participants’ ability to perceive opportunities, adapt and grow Draws on research from neuroscience, positive psychology, behavioural finance and management to show how leaders, managers and individuals can build and maintain more resonant relationships and adapt to constant change Includes real-life vignettes, specific instructions and a wealth of resources designed to guide.

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How Markets Fail

How Markets Fail

ФорматыNone

2 273 ₽
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Giving Notice. Why the Best and Brightest are Leaving the Workplace and How You Can Help them Stay

Giving Notice. Why the Best and Brightest are Leaving the Workplace and How You Can Help them Stay


A groundbreaking book that offers approaches for changing the hidden biases in the workplace This is an eye-opening examination of the causes and dynamics of bias in the workplace, offering a psychological, political, and societal analysis of the actual cost of bias to the bottom line. The authors make the hurdles that women and minorities face in the workplace as personal to the reader as they are to those who face them.

Giving Notice is filled with sensible approaches for solving the current imbalance and challenges us to rethink unconscious ideas about stereotypes and commonly accepted business practices. Freada Kapor Klein (San Francisco, CA) is an internationally noted consultant and diversity expert.

She has been quoted in the New York Times, Chicago Tribune, Los Angeles Times,.

2 341 ₽
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Active Investing. How to Manage Your Portfolio Like a Professional in Less than One Hour a Week

Active Investing. How to Manage Your Portfolio Like a Professional in Less than One Hour a Week


Why pay a financial adviser to manage your portfolio when you can do it yourself – all in less than one hour a week? The first edition of Active Investing was an Australian bestseller and a must-have for all DIY share investors and traders. In this book, sharemarket expert Alan Hull provides all types of investors with simple but effective methods for keeping one step ahead of the market using low-risk, tried-and-tested techniques.

Fully revised and updated due to popular demand, this new edition will show you how to profit in all sharemarket conditions. You’ll discover: when to buy shares, when to hold them and when to keep your money in the bank how to survive volatility and even profit in a falling market how to sensibly use CFDs and protect your portfolio from market risk.

Manage.

2 430 ₽
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Micro Markets Workbook. A Market Structure Approach to Microeconomic Analysis

Micro Markets Workbook. A Market Structure Approach to Microeconomic Analysis


A companion Workbook to the text Micro Markets Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets helped bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications.

Now, the Micro Markets Workbook offers you a chance to review the information found in the actual book and solidify your understanding of this discipline. In this study guide, microeconomic concepts are fully reviewed, along with how all of its relevant theory is applicable to today\'s markets.

Helps you learn to perform dynamic microeconomic analysis in practice Tests your knowledge of the information addressed in Micro Markets,.

2 555 ₽
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Capital Projects. What Every Executive Needs to Know to Avoid Costly Mistakes and Make Major Investments Pay Off

Capital Projects. What Every Executive Needs to Know to Avoid Costly Mistakes and Make Major Investments Pay Off


A real-world framework for driving capital project success Capital Projects provides an empirically-based framework for capital project strategy and implementation, based on the histories of over 20,000 capital projects ranging from $50,000 to $40 billion. Derived from the detailed, carefully normalized database at preeminent project consultancy IPA, this solid framework is applicable to all types of capital investment projects large and small, in any sector, including technology, life sciences, petroleum, consumer products, and more.

Although grounded in empirical research and rigorous data analysis, this book is not an academic discussion or a conceptual dissertation; it\'s a practical, actionable, on-the-ground guide to making your project succeed. Clear discussion tackles the.

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2 558 ₽
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The Fattening of America. How The Economy Makes Us Fat, If It Matters, and What To Do About It

The Fattening of America. How The Economy Makes Us Fat, If It Matters, and What To Do About It


In The Fattening of America, renowned health economist Eric Finkelstein, along with business writer Laurie Zuckerman, reveal how the U.S. economy has become the driving force behind our expanding waistlines. Blending theory, research, and engaging personal anecdotes the authors discuss how declining food costs—especially for high-calorie, low-nutrient foods—and an increasing usage of technology, which make Americans more sedentary, has essentially led us to eat more calories than we burn off.

2 912 ₽
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Tap Dancing to Work

Tap Dancing to Work

ФорматыNone

2 966 ₽
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Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers

Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers


“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity.

It uses the lessons and inside knowledge of Deloitte, the world\'s largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect.

Here, the speculative is replaced by the proven: a seamless framework for global brand.

3 194 ₽
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Penetration Testing Essentials

Penetration Testing Essentials


Your pen testing career begins here, with a solid foundation in essential skills and concepts Penetration Testing Essentials provides a starting place for professionals and beginners looking to learn more about penetration testing for cybersecurity. Certification eligibility requires work experience—but before you get that experience, you need a basic understanding of the technical and behavioral ways attackers compromise security, and the tools and techniques you\'ll use to discover the weak spots before others do.

You\'ll learn information gathering techniques, scanning and enumeration, how to target wireless networks, and much more as you build your pen tester skill set. You\'ll learn how to break in, look around, get out, and cover your tracks, all without ever being noticed.

Pen.

3 197 ₽
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Value Investing. Tools and Techniques for Intelligent Investment

Value Investing. Tools and Techniques for Intelligent Investment


As with his weekly column, James Montier\'s Value Investing is a must read for all students of the financial markets. In short order, Montier shreds the \'efficient market hypothesis\', elucidates the pertinence of behavioral finance, and explains the crucial difference between investment process and investment outcomes.

Montier makes his arguments with clear insight and spirited good humor, and then backs them up with cold hard facts. Buy this book for yourself, and for anyone you know who cares about their capital! —Seth Klarman, President, The Baupost Group LLC The seductive elegance of classical finance theory is powerful, yet value investing requires that we reject both the precepts of modern portfolio theory (MPT) and pretty much all of its tools and techniques.

In this important.

3 760 ₽
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China\'s Economic Transformation

China\'s Economic Transformation


Now available in a fully-revised and updated third edition, this established textbook provides a penetrating and comprehensive analysis of the historical, institutional, and theoretical factors that have contributed to China’s economic success. Includes coverage of China’s foreign investments, trade with regional partners, Chinese human capital, and bureaucratic economic institutions Covers a diverse set of important issues, including environmental restraints, income distribution, rural poverty, the education system, healthcare, exchange rate policies, monetary policies, and financial regulation Accessibly written and intelligently organized to offer a straightforward guide to China’s economic evolution Written by a lauded economist, researcher, and advisor to government officials.

3 821 ₽
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The High Frequency Game Changer. How Automated Trading Strategies Have Revolutionized the Markets

The High Frequency Game Changer. How Automated Trading Strategies Have Revolutionized the Markets


The financial industry\'s leading independent research firm\'s forward-looking assessment into high frequency trading Once regarded as a United States-focused trend, today, high frequency trading is gaining momentum around the world. Yet, while high frequency trading continues to be one of the hottest trends in the markets, due to the highly proprietary nature of the computer transactions, financial firms and institutions have made very little available in terms of information or «how-to» techniques.

That\'s all changed with The High Frequency Game Changer: How Automated Trading Strategies Have Revolutionized the Markets. In the book, Zubulake and Lee present an overview of how high frequency trading is changing the face of the market.

The book Explains how we got here and what it means.

3 837 ₽
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Equity Crowdfunding for Investors. A Guide to Risks, Returns, Regulations, Funding Portals, Due Diligence, and Deal Terms

Equity Crowdfunding for Investors. A Guide to Risks, Returns, Regulations, Funding Portals, Due Diligence, and Deal Terms


Learn the ins and outs of equity crowdfunding with this informative guide Equity Crowdfunding for Investors is a comprehensive, objective, and authoritative guide to the social and financial rewards of crowdfunding. Before now, angel investing – and the spectacular returns possible in this asset class – has been off-limits to all but the wealthiest Americans.

Now equity crowdfunding portals allow the general public to buy shares in startups and fast-growing private companies for the first time in generations. This book provides the guidance individuals need to invest wisely, tempering the excitement of leading-edge technology, innovative business models, and exciting new brands with thorough, practical know-how – including investor limits and requirements, portfolio strategy, deal.

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4 157 ₽
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White Magic. The Age of Paper

White Magic. The Age of Paper


Paper is older than the printing press, and even in its unprinted state it was the great network medium behind the emergence of modern civilization. In the shape of bills, banknotes and accounting books it was indispensible to the economy.

As forms and files it was essential to bureaucracy. As letters it became the setting for the invention of the modern soul, and as newsprint it became a stage for politics.

In this brilliant new book Lothar Müller describes how paper made its way from China through the Arab world to Europe, where it permeated everyday life in a variety of formats from the thirteenth century onwards, and how the paper technology revolution of the nineteenth century paved the way for the creation of the modern daily press. His key witnesses are the works of Rabelais and.

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4 473 ₽
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Trend Following with Managed Futures. The Search for Crisis Alpha

Trend Following with Managed Futures. The Search for Crisis Alpha


An all-inclusive guide to trend following As more and more savvy investors move into the space, trend following has become one of the most popular investment strategies. Written for investors and investment managers, Trend Following with Managed Futures offers an insightful overview of both the basics and theoretical foundations for trend following.

The book also includes in-depth coverage of more advanced technical aspects of systematic trend following. The book examines relevant topics such as: Trend following as an alternative asset class Benchmarking and factor decomposition Applications for trend following in an investment portfolio And many more By focusing on the investor perspective, Trend Following with Managed Futures is a groundbreaking and invaluable resource for anyone.

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4 796 ₽
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Spread Trading. An Introduction to Trading Options in Nine Simple Steps

Spread Trading. An Introduction to Trading Options in Nine Simple Steps


A proven,easy-to-understandmethod for makingmoney with options «If you\'ve never invested in the stock market,this is the book for you. If you\'ve been investingfor years .

. .

this is still the book for you. A fantastic introduction to options.

» —Jon «DOCTOR J» Najarian, Co-founder, OptionMonster.com Spread trading-the practice of combining optiontrades and adjusting them over time-is being used successfullyby more and more professional traders.

In this book, Greg Jensenshows nonprofessionals the tremendous advantages thissafe and profitable method offers. In simple and precise terms, Spread Trading providesreaders with all the essential tools to begin trading options.

It explains, in nine simple steps, the basics of puts, calls,strike prices, and spreads-assuming no prior knowledge.

4 988 ₽
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The Volatility Smile

The Volatility Smile


The Volatility Smile The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed behavior of option markets: a graph of implied volatilities against strike will typically display a curve or skew, which practitioners refer to as the smile, and which the model cannot explain.

Option valuation is not a solved problem, and the past forty years have witnessed an abundance of new models that try to reconcile theory with markets. The Volatility Smile presents a unified treatment of the Black-Scholes-Merton model and the more advanced models that have replaced it.

It is also a book about the principles of financial valuation and.

5 436 ₽
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Reframing Organizations. Artistry, Choice, and Leadership

Reframing Organizations. Artistry, Choice, and Leadership


Set aside trends to focus on the fundamentals of great leadership Reframing Organizations provides time-tested guidance for more effective organizational leadership. Rooted in decades of social science research across multiple disciplines, Bolman and Deal\'s four-frame model has continued to evolve since its conception over 25 years ago; this new sixth edition has been updated to include coverage of cross-sector collaboration, generational differences, virtual environments, globalization, sustainability, and communication across cultures.

The Instructor\'s guide has been expanded to provide additional tools for the classroom, including chapter summary tip sheets, mini-assessments, Bolman Deal podcasts, and more. These recent revisions reflect the intersection of reader recommendations and.

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5 516 ₽
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Investing In Islamic Funds. A Practitioner\'s Perspective

Investing In Islamic Funds. A Practitioner\'s Perspective


A guide to Islamic investment opportunities from the CEO of the world\'s leading Islamic finance bank Offering an insider\'s perspective on a rapidly growing sector of the financial industry, Investing in Islamic Funds details the basic principles of Islamic investing for Muslims and non-Muslims alike. It explains how Islamic equity and fixed-income products differ from traditional funds, and how they deliver excellent results while still conforming to Sharia principles.

Using hard data from the last six years, the book also reveals how Islamic funds have offered predictable, reliable returns in volatile markets and turbulent financial times. For institutional investors as well as sophisticated individual investors, the book serves as an excellent introduction to the subject and surveys.

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5 628 ₽
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